Discover What's Working for Your Competitors and Do It Better
Your competitors are already ranking on Google’s first page—but they won’t stay there forever. Through competitive analysis, we reverse-engineer their success and identify the gaps that give your business a competitive advantage.
Our competitive analysis goes far beyond surface-level observations. We analyze your top 10 competitors’ keyword strategies, content approaches, backlink profiles, and technical SEO implementations. Using advanced SEO tools, we uncover their highest-performing pages, most valuable keywords, and the exact tactics driving their organic traffic.
We examine their content marketing strategies, identifying topics that resonate with your shared audience and opportunities they’ve missed. Our analysis reveals their link-building patterns, showing us which websites link to them and how we can secure similar—or better—backlinks for your site.
We also analyze their local SEO strategies, Google Business Profile optimization, and online reputation management approaches. This comprehensive view reveals their strengths, weaknesses, and the specific tactics you can implement to outrank them.
But competitive analysis is about doing it better. We identify content gaps where competitors provide shallow information, allowing us to create more comprehensive, valuable resources. We identify technical issues on their websites that can be avoided and opportunities they’ve overlooked.
How I Use Competitive Analysis in My Ranking Strategy?
When ranking a website, I use competitive analysis to create a strategic roadmap that outperforms existing results. I analyze the top 10 competitors for each target keyword, examining their content length, structure, and topic coverage to create superior resources. I identify their weakest backlink opportunities and pursue the same sources with better outreach.
I study their technical SEO implementations to ensure my clients’ websites load faster and provide better user experiences. I also analyze their content gaps—topics they mention briefly—and create guides that become the go-to resource. This intelligence allows me to position my clients’ websites as the obvious choice for both users and search engines.