Get Featured in Major Publications and Build Instant Authority
Help a Reporter Out (HARO) connects journalists with expert sources, providing an incredible opportunity to get your business featured in major publications like Forbes, Entrepreneur, and industry-specific media outlets.
HARO media opportunities do more than build backlinks—they establish you as an industry authority and provide valuable exposure to potential customers who read these trusted publications. A single feature in a major publication can generate significant website traffic, leads, and brand recognition that lasts for years. Our HARO strategy involves monitoring daily journalist queries relevant to your industry and expertise.
We craft compelling, insightful responses that provide genuine value to journalists while positioning your business as the go-to expert in your field. We help you identify the most valuable opportunities based on publication authority, audience relevance, and potential traffic impact. Not every HARO opportunity is worth pursuing—we focus on queries that align with your business goals and target market.
Our response strategy emphasizes unique insights, data, and perspectives that make journalists want to quote you. We help you develop quotable expertise that stands out among hundreds of other responses journalists receive daily. Successful HARO placements often lead to additional media opportunities, as journalists remember helpful sources for future articles. This compounds your authority-building and creates ongoing publicity opportunities.
How I Use HARO Media Opportunities in My Ranking Strategy?
When ranking a website, I use HARO as a powerful authority and link-building tool that provides high-quality backlinks from major publications. I monitor daily HARO queries for opportunities relevant to my clients’ expertise, craft compelling responses that position them as industry authorities, and secure mentions in trusted publications that significantly boost domain authority.
These high-authority backlinks from major media outlets provide stronger ranking signals than typical directory links, while the brand mention and traffic benefits create additional business value. I also repurpose successful HARO mentions in other marketing materials, creating an authority-building strategy that establishes credibility with both search engines and potential customers.